The future of fur according to IFFLast September the International Fur Federation (IFF) hosted a panel discussion during Milan Fashion Week to discuss the future of the fur industry
Last September the International Fur Federation (IFF) hosted a panel discussion during Milan Fashion Week to discuss the future of the fur industry
In the picture above, from left: IFF chairman Johannes Manakas with Mark Oaten, CEO of IFF
On the panel were five of the biggest names in fashion: Mark Oaten, CEO of IFF, Johannes Manakas, chairman of IFF, Sara Maino, senior editor of Vogue Italia and the designer Francesco Scognamiglio.
The panel tackled some of the important issues for the fur industry. IFF chairman Johannes Manakas talked about how the move from specialist furriers in favour of multi retailers and online sales are helping grow sales and the popularity of fur.
Sara Maino commented that fur was increasingly seen on many of the catwalks, showing a new approach to the material. She also commented that it’s now easier than ever for young designers to work with fur as new techniques make it more affordable and versatile: fur can be dyed into any colour and can be mixed with different fabrics to achieve a garment that is light and perfect for warmer weather also.
Mark Oaten told the audience that the fur industry is currently working with brands to develop a new traceability and sustainability program. The CEO of IFF declared:
“The fur industry is currently valued at more than $30 billion. Achieving such worth hasn’t happened without us putting a huge amount of effort into design, innovation and welfare, as well as making our industry relevant to a much broader range of consumers. However, we still have a long way to go to communicate how versatile fur is and how much we have achieved when it comes to ethics and sustainability.”