Fur Excellence in Athens: where creativity and business go hand in handThe only international fur fair to be held in March 2018 (23-25), Fur Excellence in Athens, is ready to cut the ribbon with new collections and major events
For three days the heart of the international fur industry will beat in Athens with the new edition of Fur Excellence in Athens, featuring excellent products and glamorous events. In fact, the fair will be preceded by a cocktail party and Gala Show dedicated to a select number of invited guests, which will be held on the evening of 22 March. Live fashion shows will be held during the evening as a preview of the collections to be presented at the fair. The exhibition will officially open on 23 March, when visitors will be invited to enter the luxurious and fascinating world of fur at the Metropolitan Expo of Athens, one of Greece’s most famous exhibition halls, located near the El Venizelos airport.
Organised by the Greek Association of the Fur Industry, Fur Excellence in Athens will once again be an outstanding showcase for Greek and international fur producers, with excellent products, innovative processes and side events. The event will once again be sponsored by NAFA, the North American Fur Auction House, with the support of SAGA Furs and Kopenhagen Fur.
Last but not least, let’s not forget that this year’s advertising campaign will be dedicated to a great name in the history of fashion – Christian Dior – a Fashion House that celebrated its 70th anniversary last year and that has always considered fur to be an excellent material for high fashion with incredible expressive possibilities.