Fashion speaks for itselfThirty years of the history of Italy narrated through “Made In Italy” fashion: this is the proposal of the exhibition inaugurated in Palazzo Reale during the last Milan Fashion Week and which comes to a close in these days. It is a fitting tribute to a pivotal period in which a generation of stylists, industrialists, designers, artists, architects and intellectuals defined Italy’s image in the world and put it on the map of international culture.

Apr 13, 2018
Posted in: , Events
An imaginative and rigorous creative kaleidoscope involving the communication between objects, styles and atmospheres that define Italian culture, as well as the actors, protagonists and their collaborators who make up this choral fresco of Italian fashion. In the rooms of the Palazzo Reale in Milan, the exhibition route is not organised chronologically, but is instead divided into a constellation of themes (Identity, Democracy, Logomania, Diorama, Project Room, Bazar, Post-Production, Glocal, the Italy of Objects), following a critical reading of the period under consideration. The exhibition has nine rooms and contains a selection of objects (fashion, art, design, photography and publishing) representative of the way the exhibition unfolds. The exhibition begins with the Unilook photograph taken by Oliviero Toscani for the 1971 issue of Men’s Vogue, which is the symbolic image of the exhibition and shows a man and woman dressed in the same clothes, with hair of the same length, and it ends with the display of products that have become cult items in fashion consumerism, a constellation of icons that testify to the success of Italian brands in the world. A success fueled by the combination of fashion and photography, design and art and represented in the exhibition by a rich display of magazines, photos, paintings, design objects and books by some of the greatest photographers and reporters including Oliviero Toscani, Gianpaolo Barbieri, Paolo Riversi, Giovanni Gastel, as well as works from artists such as Michelangelo Pistoletto, Maurizio Cattelan, Francesco Vezzoli, Vanessa Beecroft, Alighiero Boetti. The vision of the curators of the exhibition, Maria Luisa Frisa and Stefano Tonchi, is that of Italian fashion able to interpret and anticipate the signs of time and to draw on a whole range of expertise and intelligence often positioning itself at the centre of the mediatic world. That’s why the date on which it begins not only marks the birth of Italian ready-to-wear - the year in which Walter Albini chose Milan for the first fashion show of his collection - but also the year in which the Women’s Liberation Movement emerged in Italy. The exhibition ends in the year of the attack on the Twin Towers, which represents a traumatic sign of crisis in an international system already shaken by the geopolitical changes of the Nineties. The creations of great Italian designers and brands – from Albini to Armani, from Ferrè to Versace, to Dolce & Gabbana, Valentino, Romeo Gigli, Laura Biagiotti, Moschino, Krizia, Missoni, Gucci, Diesel, Costume National, Fiorucci and many others – are the protagonists of a narration that highlights the social and cultural impact of Italian fashion. Proceeds from the exhibition will go to the CNMI Fashion Trust.
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