Wild and Woolly, the wow factorFrom an enterprising American start-up comes the hottest trend of the moment: an iPhone case made of super-soft fox, beaver and mink. Unmissable!
It all started when entrepreneur Nina Cheng was looking for a beautiful and exclusive case for her smartphone. She couldn’t find one she liked so, inspired by her love of fur, she decided to have one made as she liked. The idea to turn it into a business came the very first time she took it out with her and instantly started interest and then orders for what was an essentially an personal, one-off item.
The furs used by Wild and Woolly include fox, beaver and mink. To avoid waste, Cheng keeps her production local and down to small lots. All the furs come from ethical, certified suppliers, including a Yup’ik Eskimo village in Western Alaska and Finland-based company SAGA Furs. The furs are then attached to a base by professional furriers from the Garment District in Manhattan. The plastic cases are 3D printed by Brooklyn-based laboratory Voodoo Manufacturing, a factor that allows Cheng to produce small quantities and buy the exact quantity of fur she needs.
As well as its ‘instagramability’, the cover has all the advantages of fur: it’s shock-proof, durable and is also partially water-resistant. The cases are suitable for iPhone 6s, 7, and 7 Plus and can be bought on the Wild and Woolly website and, currently, from Opening Ceremony in New York and Los Angeles.