The partnership entered into between the women’s haut-à-porter exhibition – a pioneer and interpreter of an innovative fair format – and one of the most important multi-brand luxury associations in the territory will bring top-end companies directly into contact with the retail universe in an even broader way. This strategy aims to intercept the demands of the various consumers through an awareness of the local trends in order to offer the best shopping experience.
With the project TheOneMilano and CBI – The Best Shops, the exhibition that is ambassador for Italian-made products, bolsters its image as an observatory, laboratory and privileged showcase for fashion leaders: from big-name brands with a strong heritage, to excellent small and medium sized companies, the epitome of wealth of the Italian and international production chain, as well as luxury start-ups, contaminated by premium collaborations.
Two projects are planned that will make the event even more exciting, with two new areas dedicated to the best total looks chosen from those presented by the brands present at the event and to the boldest new talents. The first is The Best ONE Pics, an area dedicated to showcasing the total looks chosen by CBI fashion buyers after carefully sifting through the garments and accessories of the collections of more than one hundred brands taking part in the next edition of TheOneMilano. The second area, The Best ONE New Talents, is the international stage for young must-have creations that convey a visionary new message and that therefore are worthy of attention and support.
The first results of this important and innovative partnership will be revealed at the next TheOneMilano to be held from September 19^th to the 22^nd 2019 in the pavilions of fieramilanocity.