Ready, set, go: THE ONE MILANOFrom the synergy between MIFUR and MIPAP comes a new top-end prêt-à-porter show, which will see the participation of more than 300 companies.
The first “The One Milano” will be held during Fashion Week from 24 to 27 February 2017 in pavilions 3 and 4 of fieramilanocity.
The integration of the exhibiting proposal characteristic of the pret-a-porter fashion at MIPAP and the attentive selection of companies that take part in the MIFUR fur show provide buyers and operators of the sector with an interesting opportunity to network and make contact with businesses in similar sectors. In particular, the show plays a strategic role, especially for non-Italian buyers, who will be presented with a comprehensive range of products that meets their needs even more.
It is an excellent example for the fashion show system, declares Corrado Peraboni, CEO of Fiera Milano. The aim is to collaborate and to support the sector. In an increasingly more competitive and international market we have decided to optimize our resources to create system synergies between two highly distinctive events in order to boost business development. Among other things, this agreement follows the process of streamlining the trade show system promoted by the Italian Ministry of Economic Development
The new show will be held on a half-yearly basis and will complete the offer of the Milan fashion system with a showcase of top-end proposals in terms of product quality and fashion content, as well as guarantee of the tailoring, style and origin of the collections.
The One Milano will have one functional exhibition layout that meets the demands of the numerous exhibitors coming from the two events hoping to find the perfect exhibiting platform at a time of great ferment in the Italian and international fashion industry.