Positive mood at THEONE MILANOCraftsmanship and innovation: a winning combination that is especially appreciated by foreigners. What emerged most in this edition was the evocative proposal of collections that skillfully mixed tradition, creativity and research, essential ingredients to be successful on today’s market
TheOne Milano closed with more than 11,000 visitors, 64% of whom from abroad, a slight increase compared to the previous edition in February 2018. A business that above all consists of exports, in fact, on the international front, compared to the last edition, Europe was well represented with Greece in the lead (+18%) followed by Germany (+17%) and Spain (+16%). South Korea (+22%) and Ukraine (+7%) both confirmed their interest in the sector; more than positive signs also came from the USA with an increase of 21%; Russia, the usual reference market, was stable. On the other hand, double-digit decreases came from France with -16% and China with a drop of 30%. The domestic market, instead, continues to suffer, with no signs of a recovery emerging.
“The 2019 edition of TheOneMilano closed with a slight increase in visitors,” said Norberto Albertalli, president of the event, “knowing that we have managed to respond to the market with quality products that meet the needs of selected buyers. Special thanks goes to the ICE Agency which scouted excellent buyers from all over the world. At the same time, we have managed to be innovative,” continued Albertalli, “by strengthening and promoting the AlwaysOn platform (www.alwaysonshow.com) which matches supply to demand throughout the year, amplifying the business opportunities of our operators.”
The next TheOne Milano, dedicated to presenting the S/S 2020 collections, is scheduled for September 2019.
Shown last July at Palais Brongniart, Fendi Couture extended the concept of fur and applied precious avant-garde techniques to materials, with forays into the Orphic Cubism movement born in 1910 in France and forerunner of futurism