Martylò: the successful formula of a company in constant developmentFocusing on several markets in a democratic way with a well-defined target

Apr 11, 2016
Posted in: , Company Profiles

Focusing on several markets in a democratic way with a well-defined target

The Tuscan brand Martylò was created twelve years ago by Martina Rinaldi, whose experience comes from a tradition that boasts three generations of Italian fashion.
Great attention to the research of materials, the actuality of the product and the guarantee of outerwear – and fur – whose origin is assured, the company has chosen to offer its customers visibility and traceability of all the stages of the production process.

“We mainly distribute to Korea, Japan, Russia and Italy, and Martylò does not only have one reference market; over the years, we have tried to incorporate the philosophy of our coats into the countries where we are distributed, but there is no dominating one.”

said Martina Rinaldi.
A clearly identified target, Martylò has chosen to specialise in the taste of a well-defined woman:

“Our ideal customer is aged between 35 and 65 years; she loves quality materials and a sporty chic style.”

When using lots of fur in the winter collections, companies that decide to focus on mid-high end consumers have the tendency to use it to emphasise the exclusive nature of the item.

“Our mission is to give our customers collections full of added value, we always try to do it with passion and dedication.”

Mink for borders and reversibles, fox on parkas – one of the must-haves of the brand – with attention to every detail.
Worth noting are the presentations of the collection in showrooms around the world, the participation in MIFUR and CPM of Moscow and the headquarters in Empoli, where the company’s entire production takes place; a dynamic and attentive woman at the helm, with a precise stylistic identity, like her brand, always in development.

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