TheOne Milano: increasingly internationalThe show, which ended this past 26 February, confirmed itself to be a leading sector platform, with a more than 60% turnout in foreign buyers
Many new products and positive feedback for the third edition of the Milan-based International Fur and Leather Show, which ended its fourth day (from 23 to 26 February) registering 10,980 visitors, 7,038 of whom were foreign in origin. Key to this result was once again the important support of ICE-ITA, which selected and invited buyers from strategic markets like South Korea, Russia, Saudi Arabia, Kuwait, United Arab Emirates, Japan, United States, Austria, Belgium, Lebanon, Turkey and Morocco. Going more into detail, the best performances in terms of foreign visitors were registered by countries outside the EU, with China in the lead with its 1,211 buyers, followed by Russia and Ukraine, historic customers for the sector. From Europe, instead, the most strategic countries were once again the countries of Greece, Spain and France. As far as the show’s offering was concerned, 342 brands were presented by 269 different companies, almost 45% of which were non-Italian, showcasing the very best selection in terms of quality, creativity and innovation
TheOne Milano strongly emphasised innovation, starting with the renewal of its own image and new exhibition format, with interconnected areas. We are speaking of none other than #TheOneIdentity, the exclusive area dedicated to contemporary luxury brands and to labels that prioritise research and experimentation, like Sonia Speciale, Campomaggi, Caterina Lucchi, Mua Dolls, San Andres Milano, Ida Lou, Not Shy the hottest cashmere, Mavina, Au197Sm, Brigitte Bardot and Liven. #TheOneShowroom was instead the hub where companies had the chance to meet buyers, distributors and industry operators directly and to do new business, featuring brands like Zappieri Milano, Style Council, Elisa Gaito, Louvre fashion agency, and Mdm7 show room. Finally, #TheOneOriginal was a showcase of the very best manufacturing, with protagonists like Nuovo Borgo, Daniela Drei, Kontessa, Club Voltaire and Carmen Milano. New spaces of increasingly international scope were joined by #TheOneFur&Leather, the showcase for the leading names in the fur and leather sector, dominated by names of the calibre of Rindi, Artico, Gianfranco Ferré Furs, Dynafur, Tosato, et cetera.
Making the Show even more interesting and enriching the offer, the first evening of the fair hosted “Italian Fashion Night”, the show-event, which saw fur in a starring role at Milan Fashion Week. Sunday, instead, featured “Remix”, the International Competition organized by IFF (the International Fur Federation) and dedicated to up-and-coming talent from around the world.
Among the initiatives was also the “Nice 1” project, created in collaboration with CNA Federmoda, which saw four of the six young designers who won the RMI Competition – Ricerca Moda Innovazione (at Alta Roma, July 2017) put into contact with four exhibitors at the exhibition to create a capsule collection, which would then be marketed at the fair by the designers themselves.
TheOneMilano will return to fieramilanocity from 21st to 24th September 2018, to once again coincide with Milan Fashion Week.