‘Fur With Fire’Based in London, CARA MILA aims to interpret the new trends in 21st century luxury fur with a modern take on the traditional art of expert furriers
Mila Furs has unveiled a new paradigm for 21st century luxury furs with the evolution of its brand name to CARA MILA: a new name, a new image, a new concept, designed by the London-based Luxury Branding agency, to better suit its identity as a young, cutting-edge luxury brand, and its personality.
To distance itself from traditional furs – monochrome with classic lines – it draws inspiration from the Latin origins of the brand’s founders, giving life to a veiled provocative, bold and seductive style. In one word ‘Fur with fire’. A modern and progressive vision of fur that is also in line with the new sensibility of millennials, and therefore sustainable.
Cara Mila uses the highest quality Origin Assured pelts, coloured with natural and biodegradable dyes. Each piece is handmade and lined with refined Italian silk. Digital is the centerpiece of this renewal with the e-commerce website www.CARA-MILA.com, supported by a captivating lookbook and an advertising campaign shot by Ash Johnson.