A double-digit rise in sales confirms the success of HKIFFF 2018The biggest show in the world dedicated to fur came to an end this past 24 February, recording a 15% increase over last year in value and confirmed orders.
Yet another successful year for the International Fur and Fashion Fair in Hong Kong, which registered an estimated 58,570,000 USD in confirmed orders, while attracting more than 180 exhibitors from 10 countries worldwide. It is a remarkable result, especially when considering this year’s ahead-of-normal scheduling clashed not only with Milan’s ‘The One’ International Fur Show, but also with the Chinese New Year. In fact, this year, many buyers wanted to participate in the Hong Kong Show before flying to Milan, as well as is to underlined the 230% rise in Korean buyer numbers. Stability and growth also arrived from other important international markets like the United States, France, and Japan.
Protagonists of the Show, in an exhibition area of 28,000 square metres, were raw materials, along with garments, leather accessories, and first-rate furs, as an expression of the latest fashion trends. Among the events on the calendar that met up with the greatest amount of success were the “Designers Love Fur” contest and the fashion show of the famous Russian stylist Igor Gulyaev.
Just like the creations themselves, these initiatives presented a picture of fur’s ongoing evolution, which is becoming less of a purely functional element of protection and increasingly a youthful fashion statement. Mr. Wilson Chiu, Chairman of the HKIFF organizational committee, in fact, confirmed:
“The world’s fur business is in a period of economic restructuring. While an underperforming Russian economy and warm winter in many countries has seen a drop in fur’s export volumes, from the other end, fur’s status as a global fashion item remains impregnable. Designers’ increased experimentation with innovative shades and shapes has resulted in the creation of increasingly fashionable and striking products. At the same time, it must be underlined that the opening up of new markets has led to combinations with feathers, rhinestones, embroidery and other fashionable elements”.
Mr. Chiu went on to underline the importance of the brand and the potential opportunities offered by up-and-coming markets like interior design, leather goods, and toys, especially since the vastness of the Chinese market is capable of offering high profit margins even in niche environments.
The next edition of HKIFFF will be held in 2019, from 15 to 18 February.