Antalya Leather & Fur Fashion Show: An alternative approach to trade fairsHosting a total of 39 exhibitors and 1300 visitors, the fair’s third edition was held from June 6th to 8th 2017 at the Wow Kremlin Palace Hotel in Antalya
Antalya Leather & Fur Fashion Show premiered in June 2016 with a new concept which is that of the “trade fair with vacation”: the goal is to present the collections in new and creative ways, in order to make the visitors’ stay special and entertaining, all the while presenting new products during the exhibition.
With Antalya being a popular vacation destination, the thinking behind the structure of this very particular fair is to pamper the buyers and make sure that their business trip is an enjoyable vacation as well, with complementary airplane tickets and a free stay at the hotel for most of the invited visitors.
This innovative approach was designed in order to turn buyers’ attention back onto the Turkish market, after a period of crisis hit its major export countries such as Russia, Ukraine and Kazakhstan. This strategy is proving to be efficient and is garnering positive feedback from both buyers and sellers.
Most participants have confirmed their presence for the next edition, which will be held from December 5th to 7th 2017.